AGE beautifully, LIVE boldly.
150+ clients
trained
1000+ sessions
coached
96% client
retention rate
80+ brand
partnerships
Transform your BODY and MINDEST through intentional MOVEMENT, SELF-BELIEF, and CONFIDENCE that lasts a lifetime.
Before I ever stepped into the gym with confidence, I was working long shifts in restaurants, always moving, always serving, but never making time for myself. I didn’t grow up an athlete. But now, at 43, I’m in the best shape of my life, and I’m here to help you feel the same way.
This method was built through real-life transformation. It’s about showing up with discipline and compassion, especially when life gets busy, or your body starts to evolve. Especially when you wonder if it’s too late. (It’s not.)
The Method: Age Beautifully. Live Boldly. ❊
Train with Intention, Not Punishment
I don’t believe in punishing your body into change. I believe in building it up. My training method helps you increase muscle, boost energy, and move through hormonal shifts with strength and confidence.
01Move Like You Mean It
Movement is part of my lifestyle — and I teach you how to make it part of yours. Whether you’re hitting the gym or walking the beach, I’ll help you stay consistent in ways that feel good and actually work.
02Fuel the Glow
This isn’t about cutting carbs or obsessing over calories. It’s about nourishment. I share the food, supplements, and wellness tools that help me feel vibrant, energized, and confident — every single day.
03Become Her Now
You don’t have to wait for a number on the scale or a perfect before-and-after photo. You get to feel proud of yourself now. My job is to help you become the version of you who looks in the mirror and thinks, "She’s glowing. She’s strong. She’s me."
04OUR PARTNERS
Monique Eileen
❊
C4 Energy
❊
EatFitz Meal Prep
❊
The Workout Yard
❊
Cortney P. Pascana Esthetician
❊
Wake Up Water
❊
Nutré Meal Plans
❊
Megelin
❊
The Coldest Water
❊
WalkingPad
Women’s Best
FitHub App
❊
Snap Calorie App
❊
Shokz Earbuds
❊
Soundcore
Monique Eileen ❊ C4 Energy ❊ EatFitz Meal Prep ❊ The Workout Yard ❊ Cortney P. Pascana Esthetician ❊ Wake Up Water ❊ Nutré Meal Plans ❊ Megelin ❊ The Coldest Water ❊ WalkingPad Women’s Best FitHub App ❊ Snap Calorie App ❊ Shokz Earbuds ❊ Soundcore
Incredible as You
Apparel
Fernanda Shaw
I’m a 42-year-old Brazilian fitness coach, content creator, and wellness advocate helping women in their 30s and 40s age beautifully, live boldly, and feel incredible in their bodies.
I didn’t grow up an athlete, and I didn’t start my fitness journey early. I started when I was ready to stop hiding and start healing. Over time, I built strength I never thought I had, physically and emotionally. Today, I lead with both.
The method I teach is built on real-life transformation. It’s about showing up for yourself with consistency and compassion, especially as your body evolves. Especially when you feel overwhelmed or unsure. Especially when you're wondering if it’s too late. It’s not.
You’re not starting over. You’re starting fresh, with someone who gets it.
Work with Fernanda Shaw
Three ways to train with me, both built to meet you where you are and move you forward with intention.
ONE-ON-ONE ONLINE COACHING
Your most personalized, results-driven experience, with me by your side.
This is my highest-touch coaching offer for women who want real transformation through structure, accountability, and expert guidance.
You’re not receiving a generic plan. You’re receiving direct support, a personalized strategy, and a coach who adapts the process with you as life changes.
Includes:
✔ Customized training plan based on your body, goals, and lifestyle
✔ Personalized nutrition guidance built for real life
✔ Direct communication for support and adjustments
✔ Weekly accountability check-ins
✔ Ongoing program updates as you progress
✔ Mindset and habit coaching for lasting results
Best for women who want hands-on guidance, clarity, and deep support every step of the way.
INCREDIBLE AS YOU APP
Your personalized fitness and nutrition, all in one place.
The Incredible As You App gives you the structure of coaching with the flexibility of doing it on your own schedule.
Everything is designed to help you stay consistent, supported, and focused, wherever life takes you.
Includes:
✔ Personalized workout plan based on your goals
✔ Customized nutrition plan for balance and results
✔ Food tracking and progress tools
✔ In-app community for motivation and support
✔ Easy-to-follow structure to build consistency
✔ Ongoing guidance built into the platform
Best for women who want a personalized plan with flexibility, convenience, and support in one place.
FER FITNESS ROOM
Train with me anytime, anywhere , just press play.
Fer Fitness Room is your on-demand workout space filled with guided classes designed to help you stay strong, consistent, and confident.
No planning. No guesswork. Just choose your workout and move with me.
Includes:
✔ Follow-along workouts with timers and guidance
✔ Strength, sculpt, HIIT, core, and mobility classes
✔ Quick sessions for busy schedules
✔ Home and gym-friendly workout options
✔ New workouts added regularly
✔ Designed to keep you challenged and motivated
Best for women who want simple, effective workouts that fit into real life.
Your next chapter,
told by others…
“I trained 2-3x per week with Fernanda for 1.5 years before she moved to Miami. I’m forever grateful for the discipline, empowerment, patience, and support she gave/instilled in me through my strength training journey. While I did lose weight, more importantly, I developed a healthier, happier, and more fulfilling lifestyle. For anyone looking to improve their overall health and dedicated to the process, look no further!”
— Nicole
“Fernanda is one of the best trainers I’ve ever worked with! You can really feel how much she cares about her clients and their progress. She helped me find balance, fall in love with fitness, and turn it into a sustainable lifestyle. Working with her made me stronger, more confident, and more consistent. I can’t recommend her enough!!”
— Sheila
“One of the most authentic and professional trainers I have ever had! I looked forward to every workout. FERNANDA gives 200% effort, and you get 400% results! Her personality and energy make the experience life-changing for the better. JUST GO!!!”
— Joanna
“I’ve had a great experience with my personal trainer. She’s kind, knowledgeable, and truly supportive. She really knows how to motivate and always made my mornings start with positive energy. She helped me stay consistent and made a big difference in my fitness journey. I feel stronger, more confident, and more in shape thanks to her. The best around, highly recommend!”
— Suelen
Get Started in Your Journey Today!
Not sure which option is right for you? This is the best place to begin.
Fill out the form and schedule a personal discovery call with me so we can talk about your goals, lifestyle, challenges, and what kind of support would serve you best right now.
Whether you need accountability, structure, confidence, fat loss, strength, or a fresh start, we’ll find the best fit together.
This is a real conversation, directly with me, no pressure, no confusion, just guidance.
For the woman who’s ready to feel incredible again and wants a clear path forward.